Driven mixed methods UXR with 14 years across AI systems, B2B, creation platforms, and digital and physical products.
Defined decision mechanisms for 0→1 Copilot, Enterprise Chat, and Agent Studio: benchmarking rubric + QA prompt simulation + telemetry models (SQL/R).
Resolved ambiguity in creation vs consumption dynamics; linked behavioral signals to creation propensity; influenced surface strategy, product differentiation, while growing the funnel 11% YoY.
Built experimental protocols and standards (psychometrics, longitudinal HF) adopted across product lines; translated human data into engineering constraints.
Defined measurement + iteration loop (SUS/benchmarking + usability) to drive a new brand guidelines; improved ratings and reduced issues / support burden.
Don’t just take my word for it…
