Creating meaningful product change through UX research since 2012.
Workato AI Research
Defined research strategy for 0→1 AI initiatives (Workato GO, Agents, Copilot), influencing early product architecture, LLM integration, and go-to-market direction.
Facebook Reels
Led foundational research for the Facebook Creation model, enabling strategic differentiation in short-form video and driving adoption of Reels creation features.
Apple Human Engineering
Spearheaded human-centered research for AirPods, Apple TV, iPad, and Apple Pay—informing key product design and ergonomics decisions.
Chase Mobile App
Led research for the redesign of the Chase Mobile App (2014), which inspired a new design language and interaction paradigm seen throughout Chase products today.